In a time of Doom Scrolling on an app with an average of 1 billion monthly active users worldwide, averaging a watchtime of nearly 1 hour per day, everyday consumers are burning out, spending less and hopping over to more contemporary budget friendly brands like coach, dragon diffusion and Demelier to satisfy their luxury craving, guilt free!
These up and coming brands not only have an approachable price tag but exceptional quality. Dragon diffusion leather is handmade and dyed in India and takes up to 4-8 weeks to arrive at your door. Coach is our trusty leather house that all millennials grew up on, coach usually being our first luxury handbag and have never failed us with quality and price.
Coach seemed to be on the back burner for several years while Gucci, then bottega had its moment but in the past 2 quarters coach demands have been steady rising 2 quarters in a row according to the lyst index.
While coach demands have risen, designer brands have been trying to reduce pricing on styles such as Saint Laurent’s coveted bag, the Lou Lou and Prada’s crystal re-edition bag.
Consumers are now embracing this affordability trend so much that it has now fallen into the quiet luxury trend. People’s pockets and style have now embraced non-designer, “no obvious labels” pieces. Shoppers are now be-focusing on labels in hopes to get more longevity out of their wardrobes and save some coins.
It’s a Yes for me!